2007
Conference Theme:

Digital
Storage Democratizes
Content
Digital
Storage Lets Everyone Enjoy
Digital
Storage Lets Everyone Create
Digital
Storage Is Our modern Legacy
Get
Current and Make the Connection! Hear the latest on digital
content technology from industry leaders. Meet the folks that matter
in the entertainment value chain and find out how current and coming
trends can benefit your company from the experts.
Join
CEOs, industry leaders, manufacturers, and end users at Storage Visions
2007, where Digital Storage converges with Content Creation and Delivery.
The Storage VisionsTM
2007 Conference and the Consumer Electronics Association (CEA)
are partnering to promote digital storage and the entertainment content
value chain.
Find
out how digital content will be created, protected, and stored from
the executives, analysts, and professionals at the forefront of digital
technology.
What industry
leaders are saying...
“Across
the show floor, attendees can see the increasing array of consumer electronics
products that incorporate digital storage. Storage Visions 2006 will
help our attendees and the consumer electronics industry at large better
understand and take advantage of this trend and the overall content
value chain”
Gary Shapiro, President
and CEO of the Consumer Electronics Association
"Storage
Visions is the only conference that brings together consumer electronics
companies, storage technology and system suppliers, content creation
companies, system integrators and VARs, and market analysts to explore
and create tomorrow's visions of the role of digital storage in entertainment."
Pat O’Malley,
Seagate Senior Vice President of Consumer Electronics Business Development
“Storage
Visions is a valuable source of information on current status and future
trends in magnetic and optical storage, and on applications that harness
(and will harness) storage capabilities. I make it a point to attend
each year while I'm in Las Vegas for CES."
Brian Dipert, Senior Technical
Editor: Mass Storage, Multimedia, PC's and Peripherals, Electronic Design
News (EDN)
“We
are a startup company in stealth mode that received a jump start from
the Storage Visions Conference in 2004. There were several presenters
addressing various storage markets, one of which caught our eye and
our full attention. Subsequent to the Storage Vision Conference, we
built a company around this primary market and recently landed an OEM
agreement with one of the leading server vendors. Prior to the Storage
Visions Conference in 2004 we simply had a good idea – after the
conference we had a market focus and were on a mission! Thank you Storage
Visions for the opportunities you create each year.” Name
Withheld by Request
If
you are a user, manufacturer or reseller of digital content solutions,
learn how you can speak, exhibit, or sponsor at Storage Visions 2006.
Call Storage Visions at 408-871-8808 or sign up on this web site.
A
CONFERENCE ADDRESSING THE CONTENT VALUE CHAIN, ESPECIALLY CONSUMER
ELECTRONICS AND THE TECHNOLOGIES THAT ENABLE IT
STORAGE
FOR CONTENT CREATION, DISTRIBUTION AND CONSUMER ELECTRONICS
In many regards data storage
now serves the role once held by the printing press. It makes vast amounts
of information, entertainment and communication available to the bulk
of mankind. Like the books of old the networked data storage world is
the repository of our modern civilization. This two-day conference will
focus on storage and technology that services the creation of human
content, its distribution, and reception in our modern networked world.
Our intention is to bring together people, organizations, and companies
that are a part of this data content food chain. Topics and products
to be addressed are:
Content creation and
distribution requirements and products
Content protection, DRM, and archiving
Set-top boxes and personal video recorders
Home media centers
Home network storage
Portable storage systems
Mobile device market and requirements
Storage system products and components
Storage system roadmaps for various markets
Data storage and multimedia market and technology analysis
Commercial Entertainment Storage Systems
Video Game Systems
The conference also provides
a unique environment for networking with a diverse and important group
of corporate officers, analysts, and professionals that will be shaping
the future of human content and the distribution of contemporary civilization.
In general attendees are extremely positive about the conference and
one attendee told us that he and some other attendees from a couple
of years ago started a company after listening to some talks at the
Storage Visions Conference.

Click
on a Speaker to View Talk Titles,
Abstracts, and
Biographies
2007
Conference Sessions and Topics:
View
a Special Message from your chairman, Tom Coughlin
Day 1 (Saturday
January 6, 2007):
7:30
AM Continental Breakfast
8:00 AM Welcome Address: Tom Coughlin, Coughlin Associates

8:10
AM A1: Storage and Content Creation, Editing and Distribution - Sponsored
by Omneon
What are the technologies
and requirements for the capture and editing of new content as well
as preserving historical content? What are the digital storage requirements
for various content distribution models such as head-end DVR vs. home
DVR, satellite and cable distribution, digital cinema, IP-TV and video
downloading?
• Moderator: Dave
Doering, TechVoice
• Bill
Moren, Avid Technology 
• Jim
Wendt , Sherwood 
• Andrei
Khurshudov, Seagate Technology 
• Paul
Turner, Omneon 
• Bob
Wilson, Modulus Video 
Panel: Tom
Inglefield, Sun; Steve
Iverson, Streamload
9:35 AM
B1: Storage
and Content Value Chain Analysts
Noted analysts of consumer
electronic and entertainment creation trends join with storage analysts
to explore how content creators and distributors are embracing new
technologies and what digital storage requirements for various applications
will be. On the consumer side will consumers will use flash, HDDs
or optical storage and what are the growth and killer applications
now and in the future?
• Moderator: Jim
Porter, DiskTrend
• Tom Coughlin,
Coughlin Associates 
• Jim
Handy, Objective Analysis

• Ross
Rubin, NPD

Panel: Krishna
Chander, iSuppli; John
Rydning, IDC; John
Kim, TrendFOCUS
10:35 AM
Morning Break
11:00 AM
C1: Storage
Intelligence and Content Security sponsored by Seagate
How will storage devices
and systems implement content security, data erasure and DRM. Will
we get lost in our content or will we find effective ways to index,
organize, manage and find content?
• Moderator: John
Lentz, Best Magazine
• Dr.
Robert Thibadeau, Seagate Technology and Trusted Computer Group

• Pat
Thomas , Quantum 
• Robert
Brown, Blackball 
• Wayne
Desmond, Sony 
• David
Kreft, National Security Agency 
Panel: Peter
Berghammer, Copernio: Future Formats; Molly
Rector, Spectra Logic
12:30
PM Lunch and Exhibits
1:10 Special Storage
Industry Announcement
1:15 PM
Keynote Speaker: Jerry
Pierce, Senior Vice President, Technology, Universal Studios

2:00
PM D1: Financial Analyst and Venture Capitalist Perspectives on Entertainment
Storage
What is the current financial
state and outlook for storage companies working in the entertainment
and personal storage space? What are VCs investing in now? What are
the hot new technologies and drivers for growth in entertainment and
consumer storage?
• Moderator: Harry
Blount, Sr. Vice President, Lehman Bros. 
• John
Rotchford, Strategic Advisory Services International 
• Andrew
Williamson, Alexander Dunham Capital 
• John
Mascarenas, Intel Capital 
• Barbara
Grant, American River Ventures
3:00 PM Afternoon
Break and Technology Demonstrations
3:15 to 3:30 PM Seagate
Booth Demonstration
3:30 to 3:45 PM HP
Booth Demonstration
4:00 PM E1: Who’s
Watching Optical Storage?
How are the competing blue
laser DVD technologies doing in the market and when will a winner
be decided? What are future applications for optical storage and what
are it’s major competitors—such as downloading content?
Is holographic storage real and if so how will it grow into more widespread
use?
• Moderator: Wolfgang
Schlichting, IDC 
• Sandra
Benedetto, Pioneer Electronics 
•
Mike Koclanes, Plasmon 
• Liz
Murphy, InPhase 
• Kilroy Hughes, Microsoft 
• Paul
Castellana, Toshiba Storage Device Division 
5:30 PM Reception
8:00 PM Conference
Ends for Day
Day 2 (Sunday
January 7, 2006):
7:30 AM Continental
Breakfast
8:00 AM A2: Integration
of Storage in CE Devices
How is digital storage
being used in consumer electronics? How is it designed into CE products?
What the requirements for future CE products and how will CE change
storage devices? Can applications be integrated into the electronics
of storage devices and should they?
• Moderator: Melissa
Perenson, PC World
• Stephen
DiFranco, AMD 
• Scott
Wright, Toshiba Storage Device Division 
• Mike
McKean, STMicroelectronics 
• Nik
Bahram, Agere Systems 
• Kenji
Taima, Sanyo Electronics 
Panel: Bert
Haskell, Staktek; Ken
Whitaker, Datalight

9:30 AM
B2: Digital Storage for the Content Value Chain:
What sort of Business is this?
An Executive Roundtable - Sponsored by Fujifilm
This high level executive
panel will feature industry leaders discussing the current status
and new areas for growth in digital storage for creation, distribution
and reception of entertainment and personal content. The panel will
explore major trends in the industry, the competitive outlook between
various storage formats, dangers lurking ahead for the industry and
the business needs of companies using digital storage in their products
as well as the companies providing these storage products.
• Moderator: Lee
Gomes, Wall Street Journal
• Rich
Gadomski, Fujifilm
• Maureen
Weber, HP
• Jerry
Pierce, Universal Studios
• David
Schleifer, Avid Technology
• Andy
Marken, Marken Communications
• Bob
Wilson, Modulus Video
• John
Best , Hitachi GST
10:30 AM
Morning Break Sponsored by Fujifilm
10:45 AM C2: Choosing
a Mobile CE Storage Product
There is fierce competition
between flash and HDD for mobile consumer applications focusing on
the price and the match of technology to the requirements of the applications.
What is the future and extendability of flash memory and HDDs and
are there competing technologies such as other solid state storage
options or optical/holographic storage that could displace the major
contenders?
• Moderator: Gerry
Purdy, Frost & Sullivan
• John
Osterhout, Hitachi GST 
• Steve Weinger, Samsung Semiconductor 
• Alon
Biran, SanDisk 
• James
Cooke, Micron 
Panel: Charles
Ng, Kilopass Technology
;
Jay Elliot,
Migo
11:45AM D2: Flash
and HDD's, Where's the Cache?
• Moderators: Jim
Handy, Objective Analysis; Tom
Coughlin, Coughlin Associates
• Amos
Marom, SanDisk
• Steve Weinger, Samsung Semiconductor
• James Borden, Microsoft
• Debasis Baral, Samsung Storage
• Joe Unsworth, Gartner
• Marc Noblitt, Seagate
12:30 PM Lunch and
Exhibits
1:15 PM Keynote Speaker:
Maureen Weber, General Manager, Personal Storage Business, HP

2:00 PM E2: Digital
Content in the Age of Global Archives
• Moderator: Marty
Shindler, The Shindler Perspective 
• Dave
Gardy, TVWorldwide.com
• Gary Price, M4 Interactive
• John Pickens, Cisco
• Lance Ware, SyncCast
• Bill
Wohnoutka, Level 3
3:00 PM Afternoon
Break
3:30 PM F2: Home
Network Storage and Home Direct Attached Storage sponsored by HP
As home storage requirements
increase we will need new ways to organize, backup and manage our
personal and commercial content. What sort of networking will be used
and will digital storage be direct attached or networked? What will
drive the use of network storage in the home and when will all home
and personal storage be networked?
• Moderator: Ken
Morse, Scientific Atlanta/Cisco
• Conrad
Maxwell, Silicon Image 
• Allen
Buckner, Hewlett-Packard 
• Brad
Dietrich , Mediabolic 
• Kalpana
Krishnamurthy, Marvell 
Panel: Geoff
Barrall, Trusted Data; Paul
Tien, Infrant; Ryan Malone, Zetera
5:30 PM Conference
Ends
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